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Few weeks ago, Huang Zitao making waves with his surprising foray into sanitary napkins.
Now, actress An Yuexi has joined the trend, announcing her own line in collaboration with AI.
Could this be the latest celebrity business fad in China?
The 35-year-old actress recently took to social media to introduce her new venture with the niche brand Suqingxingkong.
She revealed that the first batch of products she helped design is already packaged and awaiting testing.
Interestingly, her move comes just after Tao confirmed his commitment to producing high-quality sanitary products, even planning to build a fully transparent production factory.
Public reactions to both ventures have been mixed.
Some see it as a clever marketing gimmick, while others question the reliability of AI-designed products.
Still, many consumers are open to trying them—especially An Yuexi’s fans, who trust her vision and believe in products made by a woman for women.
Could sanitary products really become the next big thing for Chinese celebrities?
Whether it's a trend or a serious industry shift, one thing’s for sure: the market is watching.