Things just took a wild turn in the C-drama world as iQiyi caught everyone off guard by dropping the finale episodes of A MOMENT BUT FOREVER out of the blue.
The drama, led by Tang Yan and Liu Xueyi, only began airing on 27 March, yet fans now face the abrupt end of its 36-episode run—barely 12 days after it started.
What’s got people scratching their heads is the bizarre airing schedule.
It premiered with a bang, six episodes straight on the first night.
But fast forward to day 12, and boom—we’re already at the finale.
A total of 14 episodes were crammed into just two days. Viewers are calling out the platform for what looks like a total lack of care or respect for the show’s pacing or its fans.
Even more puzzling?
The drama’s official team seemed completely in the dark.
Earlier today, they posted a regular update hyping up the new episodes, only to delete it minutes later when iQiyi suddenly announced the full series finale for VIPs.
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| iQiyi Sparks Outrage with Abrupt Drama Finale Drop |
All they could muster on Weibo was a stunned “OK Ok OK.”
Fans are left piecing together the drama behind the drama.
Some point to the low buzz online and weak rankings as possible reasons for the rush.
Others say it’s yet another sign that fairytale-style xianxia dramas just aren’t pulling in audiences like they used to.
And then there’s the talk about Tang Yan.
A few reckon she no longer has the star power to carry a drama the way she used to.
But many leapt to her defence, arguing it’s not about her or Liu Xueyi—it’s the storytelling that makes or breaks a series, and this one, they say, just didn’t hit the mark.
No official explanation has been given yet, and fans are fuming.
A show that was meant to be A MOMENT BUT FOREVER has turned out to be more like A Moment, Then Gone.
Have you been watching? Did it deserve better, or was this ending mercy in disguise?