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Even though the romantic drama The First Frost (难哄) has wrapped up, its influence continues to linger—especially through Zhang Ruonan’s makeup look, which has now become a viral sensation across Chinese social media.
The drama, starring Bai Jingting and Zhang Ruonan, left a strong impression on audiences.
Beyond their on-screen chemistry, what truly stood out was the graceful beauty of Wen Yifan, Zhang’s character.
Her soft and effortless makeup quickly became a topic of discussion, with her lipstick shade in particular becoming a nationwide obsession.
Wen Yifan, a journalist in the series, wore a lip colour that fans dubbed “almond milk tea” (#奶茶杏色), a creamy nude tone with brown warmth.
It’s this shade that sparked the trending Weibo hashtag “章若楠好美” (Zhang Ruonan is so beautiful), racking up millions of views and comments.
The lipstick didn’t just look good—it carried meaning. According to Baidu Baike, the official makeup artist revealed that the shade was chosen to reflect Wen Yifan’s professional yet tender character.
Clean, elegant, and mature—the makeup helped reinforce the emotional storytelling of the drama.
The exact lipstick worn by Zhang in the show is Chanel Coco Flash #914. Known for its hydrating formula and glossy, sheer finish, the shade gives what fans now call the “pure desire lips” effect.
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The demand was instant—Chanel #914 sold out across major retailers in China within three days of the drama’s peak.
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For viewers unable to grab the Chanel product, several alternatives have been circulating online. INTO YOU #EM09 offers a matte but soft look for budget-conscious fans.
MAC #543 (Waterdrop) brings a glossy finish ideal for drier lips. And for luxury lovers, Hermès #17 Beige Ébloui offers lasting wear and a silky shine.
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Across Douyin, tutorials breaking down Wen Yifan’s iconic look are racking up millions of views. One particular video on gradient lips in her style has already surpassed 3 million likes.
Experts recommend starting with lip balm, then tapping the lipstick onto the centre of the lips to recreate the subtle, blurred effect.
Viewers were so taken with the look that even cast members couldn’t stay immune.
In a behind-the-scenes interview, Bai Jingting confessed he once forgot his lines during a romantic close-up, admitting, “Her lips were glowing—it was distracting!”
Behind the scenes, the makeup team added a light touch of pearl powder to Zhang Ruonan’s lips, helping them shimmer just slightly under studio lighting without being too shiny.
That tiny detail elevated the entire on-screen presence of her character.
Fans are now dubbing Wen Yifan’s lip colour “the lipstick of the season”, and makeup stores have been overwhelmed with requests for “the Zhang Ruonan look”.
If you still haven’t seen the source of the hype, The First Frost is currently available on Youku and Netflix, where fans continue to swoon over not just the love story, but the looks that came with it.