K-Pop Chaos: Is HYBE Secretly Running a YouTube Channel to Slam NMIXX and Boost LE SSERAFIM?

Fans Are Losing It Over "C’est Moi" Shorts That Drag NMIXX While Hyping LE SSERAFIM

Seoul, 9 April 2025 – The K-pop scene is absolutely buzzing with drama, and it’s a proper spicy one this time! A YouTube Shorts account called "C’est Moi" (or 세모아 in Korean) has got fans in a right tizzy, with many accusing HYBE – the big-shot company behind LE SSERAFIM – of running the channel to throw shade at NMIXX while giving their own group a massive leg-up. The whole thing has blown up on X, with fans going wild, calling out what they reckon is some seriously shady marketing, and demanding answers from HYBE.

What’s All the Fuss About?
The drama kicked off when a post on the Korean forum Pann, which got shared on X by @pannchoa on 6 April 2025, put "C’est Moi" on blast. 

The account has been dropping YouTube Shorts that analyse K-pop groups’ vocal skills, but fans quickly sniffed out something dodgy. NMIXX, a six-member girl group under JYP Entertainment known for their killer live vocals, were getting proper dragged, while LE SSERAFIM were getting nothing but love.

In one of the Shorts, there’s a clip of NMIXX’s Haewon performing, with text in Korean that translates to: “Haewon’s lower vocal range shows signs of breath control issues and pitch instability.” 

“C’est Moi” Channel Sparks K-Pop War

Another video even questioned NMIXX’s “public friendliness,” which had fans scratching their heads like, “What’s that even supposed to mean?” 

Backlash Erupts as “C’est Moi” Channel Slams NMIXX, Praises HYBE Acts

On the flip side, LE SSERAFIM’s videos were full of praise. One Short gushed, “Zuha definitely improved!” while another said, “The pitch is correct! It seems like their voices are not shaky either.” 

They even hyped up Sakura’s performance in their track "HOT", with the caption: “Kkura has a voice colour now! First of all, her voice wasn’t shaking at all, impressive.”

Fans were fuming. The original Pann poster wrote, “It felt like HYBE’s signature negative viral marketing… I’ve felt this way for a while, but HYBE seems to have been pushing these short-form viral campaigns a lot. I get that they want to promote themselves, but please stop putting down other idols.”

LE SSERAFIM vs. NMIXX? Fans Think HYBE’s Behind Shady “C’est Moi” Clips

The post got 174 upvotes, and the comments were savage. One user didn’t hold back, saying, “If you have any shame, how can you praise LE SSERAFIM’s live? It’s like praising that ugly kid for being pretty.” Yikes!

The X Thread Goes Off
The X post by @pannchoa turned into a full-on battleground, racking up loads of replies in no time. Some fans were straight-up done with the drama, like @BantiPr96635556, who sighed, “Fanwars are so tiring, just enjoy the music🎶.” 

Others weren’t so chill. @chansdaughter00 threw some shade, saying, “HYBE be doing anything except train the girls,” while @alexicobmyfhs added, “Praising LE SSERAFIM over NMIXX? Yeah it’s HYBE.”

Not everyone was just raging, though. @Helloistmemario got curious, asking, “I’m more interested in the arguments they used to criticise NMIXX’s vocals… ‘the timbre doesn’t match’, ‘messy’, ‘they sing too high’… I’m genuinely curious.” Meanwhile, NMIXX stans were quick to defend their faves. @Zinkohtet73831601 stated, “NMIXX’s live vocals are amazing,” and @ClashertimYT agreed, saying, “Yeah this just screams HYBE to me.”

The Pann comments were just as heated. One user pointed out, “I don’t know if this is run by HYBE, but everything sounds similar to their internal documents,” hinting at some past tea about HYBE’s shady tactics. 

Another added, “I saw them f-king drag H2H after their debut, so I had the same thought as you." But not everyone was convinced – one commenter questioned, “If they were really run by HYBE, why would they leave a positive comment on SM’s video?” They were referring to a C’est Moi comment that said, “Daebak.. This was a movie.. ㅜㅜ,” on an SM Entertainment video.

It’s Not Just NMIXX Getting Dragged
The "C’est Moi" account didn’t stop at NMIXX and LE SSERAFIM. They also went after groups like Hearts2Hearts (H2H), Kiss Of Life, and ITZY. One video questioned H2H’s A-na, with the caption: “A-na’s vocals: ?? is this person’s position really a vocal…” 

LE SSERAFIM Praised, NMIXX Dragged: Fans Call Out YouTube Bias

Another called out Kiss Of Life’s latest album, saying, “This time, their album was kinda lacking,” and labelled ITZY’s recent work as “ambiguous.”

Viral Warfare? K-Pop Fans Accuse HYBE of Using YouTube to Shade Others

But when it came to HYBE groups, it was all sunshine and rainbows. They even praised ILLIT, another HYBE act, saying, “Stable high notes even with MR removed!”

The pattern was clear as day to fans: drag everyone else, hype HYBE groups. The Pann poster called it out, saying, “At least try to be objective and consistent.” And honestly, you can see why fans are so annoyed – it’s one thing to critique, but this feels like a proper setup.

LE SSERAFIM's Praises

HYBE’s name coming up in this mess isn’t exactly a shocker. The company has been caught up in drama before over their marketing tactics. 

Fans on X and Pann were quick to bring up how this whole situation feels like a repeat of HYBE’s past behaviour, with one commenter noting, “It does remind me of their internal document.” 

While there’s no hard proof tying HYBE to "C’est Moi," the vibes are definitely off, and fans aren’t buying the coincidence.

This drama isn’t just about a few YouTube Shorts – it’s shining a light on the cutthroat world of K-pop, where companies will do just about anything to get their groups to the top. 

NMIXX and LE SSERAFIM are both fourth-gen girl groups who debuted in 2022, and they’ve been climbing the ranks with their music and performances. 

NMIXX are known for their experimental sound and strong vocals, while LE SSERAFIM have been making waves with hits like "HOT," even if their live vocals have been a bit of a hot topic among fans.

The fanwars between the two fandoms have been intense, and this "C’est Moi" situation has only thrown fuel on the fire. 

Some fans are calling for HYBE to come clean if they’re behind the account, while others just want the drama to die down so they can enjoy the music in peace.

As of now, HYBE hasn’t said a word about the "C’est Moi" allegations, but with the way this is blowing up, they might have to address it soon. 

Fans are keeping a close eye on the situation, and the X thread is still popping off with new reactions every day. NMIXX and LE SSERAFIM, meanwhile, are carrying on with their schedules, with both groups reportedly working on new music for later this year.

One thing’s for sure – K-pop fans are as passionate as ever, and they’re not afraid to call out what they see as unfair play. Whether HYBE is really behind "C’est Moi" or this is all just a big misunderstanding, this drama has got everyone talking. So, grab your popcorn – this K-pop saga is nowhere near over!