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| Rising Boy Group NexT1DE Lands Major Brand Collaborations (Instagram/NexT1DE) |
They might’ve only debuted this April, but NexT1DE (aka NT1) are wasting absolutely no time making waves across the region.
Fresh out of “Chuang Asia Thailand Season 2,” the six-member boy group has already landed two shiny new titles: “JOOX Youth Ambassador” and “Friends of NGG Jewellery.”
NexT1DE officially stepped into the spotlight on 6 April with their debut single “NEXT1DE”, a high-energy anthem that blends sleek choreography with a punchy hook.
And instead of easing into rookie life, they’ve been going full throttle ever since.
Right after debut, they were spotted soaking in the Hainan sun at Water Boom 2025 in China, splashing through Songkran Festival back home in Thailand, and sitting down for a cheeky chat with Radio EFM’s Fandom Live.
And now?
They’re the face of one of Asia’s most popular music streaming apps.
Announced via @jooxth’s Instagram, NexT1DE has been named as JOOX Youth Ambassadors – a fitting title, considering their growing Gen-Z fanbase.
For those unfamiliar, JOOX (owned by Tencent) is more than just your average music app.
Launched in 2015, it’s got streaming, downloads, karaoke, and a built-in social vibe that fans love.
The app's always been big on tapping youth culture, and NexT1DE seems to fit the bill perfectly.
Not stopping there, the boys have also been named “Friends of NGG Jewellery,” a sleek Thai brand that provided sparkling accessories during the Chuang Asia Thailand S2 tapings.
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| NexT1DE Announced as JOOX Ambassadors and NGG Jewellery Guests (Instagram) |
Think rings, chains, ear cuffs – all very on-brand for NT1’s style-forward image.
NGG announced the partnership on 18 April via their Instagram, with the boys set to appear in person at an event on 23 April at CentralWorld, Bangkok.
Expect fans (and cameras) to show up in droves.
From survival show trainees to brand ambassadors in just weeks – NexT1DE is clearly not here to play.
With strong visuals, confident performances, and a growing list of high-profile collabs, this group is already positioning itself as one to watch.
And for those wanting more updates?
Better keep tabs on their socials – both the members and their partner brands are dropping fresh content faster than you can say “rookie monster.